Who is Kantar?

With a presence in over 80 countries, Kantar has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

Kantar France (hereinafter referred to as “Kantar”) was founded in 1945 from a passion for market research and is currently part of the global Kantar group, which operates worldwide in the field of market and opinion research. Services include:

  • Analyse problems and translate policy, marketing and communications issues into practical research solutions.
  • Formulating to the research approach.
  • Gather data and collect market information.
  • Analyse the data and information, make all data accessible and filter out the relevant information for your situation.
  • Making policy recommendations and providing support in their implementation within your organisation.

Kantar has partnered up with UNICEF, the world’s leading children charity for 60 years that works on the ground in 156 countries and territories to help children survive and thrive, from early childhood through adolescence.

Statement on Data Protection and Confidentiality of Your answers

Kantar France B.V. is a member of the MOA (www.moaweb.nl), Center for Information Based Decision Making & Marketing Research) which is an association of companies and institutions, which engage in marketing research and marketing intelligence).

Kantar is fully ISO-certified and conforms to all international legislation codes of conduct for market and socio-scientific research.


All Kantar projects are carried out in accordance with the procedures that enable us to safeguard quality and guarantee legislative frameworks, Kantar is certified for:

  • ISO 9001 Quality Management
  • ISO 20252 Carrying out market research MOA
  • ISO 26362 Setting up and utilizing access panels for market research (for Kantar France base)
  • ISO 14001 Environmental Management
  • ISO 27001 Information Security Management

ICC/ESOMAR Code of Conduct

Kantar conforms to the international ICC/ESOMAR Code of Conduct for market and socio-scientific research (www.esomar.org). Every assignment carried out by Kantar is done with due consideration for this code of conduct. All Kantar staff are subject to a duty of confidentiality, including interviewers and coders.

Privacy legislation

Please read the privacy policy rules of Kantar if you want to know how we process your data.

Kantar ensure the feedback given in the two programmes is handled confidentially. By entering the surveys for the programmes you give your consent for Kantar to report your individual answers to Air France or KLM together with your flight details and social demographics for analyzing purposes. You will not be contacted personally unless you state otherwise. Participation in the programmes is voluntary and you can decide at any moment to unsubscribe.